When all else fails...

Our business is specifically designed to help professional services firms that must fight to defend their fees and lose Clients because they cannot differentiate their market message from the noisy competition.

VASSŪ helps companies redefine, reposition and differentiate their marketing message to increase revenues 25% to 45%.*

We tap 32 years of experience designing new and different selling positions for some of the most successful professional service firms in America.

Traditional marketers are Masters of the Obvious. They polish your existing thoughts and information so your people simply become a slicker commodity. Yet your basic problem of looking and sounding exactly like the competition remains unchanged because business people, and their marketers, are trapped in conventional wisdom, business mythology, and institutional arrogance as explored in our book Decoding the BS of Business. (Test your differentiation here.)

If YOU FLUNKED THE TEST—

We help firms in trouble or transition discover their competitive edge via new thoughts and processes to reposition, redefine and repackage a market position that is different from the competitors’.

A VASS® two-day workshop with your management (CEO, CFOs, Marketing Directors, etc), executive-level salespeople, and creative staff can develop new thoughts and approaches, reinvent a firm’s marketing approach, and translate it into the Client’s point of view to increase revenues 25% to 45%.

If you are struggling to separate your firm from the competition, call us to discuss possible solutions to this expensive and discouraging problem.

*Our clients may expect a return of their workshop investment within one week and a return of five to ten times return on the total workshop costs within ninety days. All VASS® services are guaranteed, of course.